Pancake King
IHOP, the pancake people, thought it would be oh so clever to change their name to IHOB to sell a few burgers.
At BK, that’s kind of our thing. To remind them to stay in their own lane we changed our entire branding to celebrate our breakfast menu, and let our fans spread the word on our behalf.
Results
500MM Media Impressions
111K Social Mentions
231MM Organic Twitter Impressions
AWARDS
Communication Arts — Winner of the Advertising/New Brand Identity Award