PROMPOSAL
Teens inviting one another to prom in grandiose ways became a trend, each capturing the moments for their social media feeds. So we took a page out of our follower’s books and reached out to someone we would want to be our prom date: the ever-spicy Wendy’s account.
RESULTS
500+ million organic social impressions
338% increase in brand conversation
$4+ million in earned media
$0 spent
AWARDS
Cannes Lion - Bronze, 3x Shortlists
Clios - 2x Bronze: PR, Social Media
Hatch Awards - Best of Show
Effies - Gold: Small Budget - Products
London International Awards - Billboard Finalist