Voices Lost to gun violence make the call for change
Guns silence tens of thousands of innocent lives every year. Using AI technology, we recreated the voices of those killed by guns so they can call our representatives and demand change of our country’s gun laws.
To replicate the voices, we worked closely with six victims’ families to collect home videos of their kids from which we pulled audio to train an AI model to create impactful, personal messages. On TheShotline.org, anyone in the US can simply enter in their zip code to select and send a message congress can’t ignore.
PLayed On Capitol Hill
To launch The Shotline, the families of the victims, survivors and congressional allies held a press conference on capitol grounds.
Results
+3.9B Impressions with $0 media spend
+145,000 calls sent
51K social mentions
1,235 news articles
+22% increase in gun reform conversation on social
RECOGNITION
Bronze Lion, Digital Craft — Innovative Use of Technology
Bronze Lion, PR — Use of Technology
Apple News Editor’s Pick Best of Apple News
Adweek Best Ad of the Day