Lil Nas X Clapback

On June 6th, KFC launched the Jack Harlow Meal in partnership with the famous rapper and Kentucky native Jack Harlow. The Jack Harlow Meal was a segue into reaching younger audiences, so we launched the meal focusing on social channels as our message driver  On June 8th the famous rapper (and good friend of Jack Harlow) Lil Nas X tagged the KFC US Twitter account jokingly citing an incident with a “KFC worker”, who he pictured in the tweet with the caption “your employee just slapped me, called me a bottom, and refused to give me my change @kfc”. The “KFC worker” that he was citing was actually Jack Harlow in a picture that had been shared widely on the internet during the Jack Harlow meal launch event in Atlanta.

We saw it as an opportunity not only to playfully engage notorious Twitter troll Lil Nas X while promoting the new meal, but to also show our FLG attitude tone of voice—so KFC jumped into the conversation, replying with “Oh so you liked the meal.”