JetBlue AirSMR

Travel is stressful, and for many people, the airport is the worst part of the whole experience. To help people de-stress around the always-hectic holiday travel season, we created JetBlue’s first-ever ASMR video, featuring ambient airport sounds and terminal announcements redone to sound oddly relaxing. The result? AirSMR. The video was a hit with fans of the medium, and dozens of press outlets ended up covering the video, including The Washington Post, The Verge, Mic, and Fox Business.